Become Canada’s Next Top Mobile Phone Photographer of the Year 2008

(Toronto, ON, March 4, 2008) – Sony Ericsson is on “The Search” to find Canada’s Next Top Mobile Phone Photographer, 2008 and award them with a grand prize $10,000 picture-perfect dream vacation.

Ever dreamt of capturing the world-famous view from the rim of the Ngorongoro Crater in Tanzania, or snapping a shot of the ancient pyramids in Egypt? Here’s your chance.

All that aspiring photographers need to do is upload their most impressive camera phone photos to http://www.sonyericsson.com/ca/thesearch/  and submit their shot into one of the three assigned categories: Action and Adventure, Fun and Games, or Everyday Moments.

All visitors to the site get to vote for their favourite photos. The top three vote getters from each category will then be awarded a Sony Ericsson K850i Cyber-shot™ 5 Megapixel camera phone and challenged to capture new images to be submitted for the grand prize—a $10,000 Picture-perfect dream vacation.

The grand prize challengers will be judged by an exclusive panel of celebrity judges. Canadian Idol winner Brian Melo, Techno Blogger Amber MacArthur and legendary Canadian photographer Peter Burian will select the winners from the nine semi-finalists, before naming Canada’s Next Top Mobile Phone Photographer of the Year 2008.

No Purchase Necessary.  Enter on-line at http://www.sonyericsson.com/ca/thesearch/ Contest closes at 11:59:59 pm EDT on 23 March, 2008.  Open only to amateur photographers who are legal residents of Canada (excluding Quebec) and over the age of majority. One Grand Prize: a $10,000 travel certificate –  ARV: $10,000 CDN.  Nine Semi-Finalists Prizes: a Sony Ericsson K850i Cyber-shot™ phone– ARV:  $500 CDN each.  Odds of winning depend upon the total number of eligible entries received for each prize.  Selected entrants must correctly answer a timed mathematical skill testing question.  Full rules available on the contest site.  Phone prize value is approximate and is based on suggested retail prices.  Dealers may sell for less.