smart celebrates its first anniversary in Canada with 4,000 sales
4,000th customer is a couple from Toronto

Toronto (October 20th, 2005) - In February 2004, Mercedes-Benz Canada announced at the Canadian International Auto Show (CIAS) that it would start selling two smart models in Canada by the end of the year. In early October 2004, smart was launched in Canada. A year later, in October 2005, more than 4,000 smart fortwo coupés and cabriolets have been delivered across the country. This amount is more than three times the initial planned volume.

President and CEO of Mercedes-Benz Canada, Marcus Breitschwerdt said, “smart took the world by storm in 1998 when it was first introduced in Europe. Over the course of the next few years, the smart models caused a sensation everywhere they were launched after that. North America was the last frontier and Mercedes-Benz Canada stepped up to the challenge last year. Our astonishing success proves without any doubt that our insights were accurate but more importantly, it confirms that the Canadian market was indeed more than ready for this type of intelligent and revolutionary mobility.”

He further added, “The smart fortwo is cool and Canadians really like it. It’s interesting to note that smart has, in the last year, outsold several longer established vehicles in varied categories.”

The 2.5m smart fortwo coupés and cabriolets have been a cross-country triumph. Both models have been selling extremely well in all markets and interestingly, the 3-cylinder 799 cc, 40 hp smart with 74 lb-ft of torque has also been very well received in secondary and tertiary centres as well as rural communities. An important number of smart owners are using their vehicles for long-distance daily commutes. Many of them have expressed their overall level of satisfaction and the pleasure they are getting from their vehicle. To further make the point about outstanding fuel economy, during a recent 10-day, 6,587 km cross-Canada trip conducted by Montréal-based magazine and annual guide book, “Le Guide de l’Auto”, a smart fortwo cabriolet traveled from Victoria to Halifax and an average diesel fuel consumption of 4.02 litres/100km or $268 for the entire journey.

A difficult Canadian winter provided strong evidence as to how competent the smart’s rear-engine, rear-wheel drive, coupled with the Electronic Stability Program (esp) performs in treacherous snowy, icy and slushy conditions (naturally, snow tires are strongly recommended). Several significant real-life accidents on Canadian highways have demonstrated repeatedly the impressive prowess of the tridion safety cell working in concert with the front and side airbags as well as the numerous active and passive safety systems available as standard equipment on the smart fortwo.

Unbeknownst to them, Mark and Melissa Hajek were the lucky couple to be the 4,000th smart customer. They took delivery of a 2006 smart fortwo coupé passion in the new ruby red colour at the Midtown smart centre on October 4th,2005. To celebrate this milestone, Midtown and Mercedes-Benz Canada have offered the Hajeks a trip to Europe where they will have a chance to visit smartville factory in Hambach, France and the various Mercedes-Benz facilities in the Stuttgart, Germany area.

“We’ve had our heart set on the smart for quite some time. It’s such a cool design, and in light of rising fuel prices and the generous accolades this car has received over the last few years, we thought the smart fortwo was the right choice for us”, said Mark Hajek, Commercial and Film Editor.

“This was a totally unexpected surprise for us and such a nice gesture above and beyond getting a car we really wanted in the first place”, said Melissa Hajek, a Toronto based Print Editor. They both agreed that they bought the smart fortwo for all the right reasons and this is an opportunity for them to do “their bit for the environment.”

MERCEDES-BENZ B-CLASS ARRIVES IN DEALER SHOWROOMS TODAY

Toronto (September 14, 2005) - Mercedes-Benz is once again asserting its role as the trendsetter among car brands and preparing the way for a young market segment with the arrival today, of the Mercedes-Benz B-Class in showrooms across Canada. The Compact Sports Tourer meets the wishes of today’s younger and discerning motorists who are looking for a car with generous space, exemplary comfort, excellent practicality, an exciting design and a high level of driving pleasure.

Mercedes-Benz Canada President and CEO Marcus Breitschwerdt says, “The new B-Class is an innovative and ground-breaking vehicle concept that is, in pure Mercedes-Benz tradition, pioneering new and untapped segments. The B-Class will broaden the brand’s scope further than ever before and represents a significant opportunity for Mercedes-Benz Canada to target completely new consumers. Available in two gasoline engine configurations and priced starting at $30,950, we strongly believe that the new B-Class is the ideal vehicle for the Canadian market which traditionally supports smaller car segments.”

The new B-Class takes the advantages of different vehicle concepts and combines them into an interesting and distinctive profile of its own: as a Compact Sports Tourer, the B-Class is a sporty touring and spacious recreational vehicle with incomparable added experience value in terms of design and dynamism.

One of the major advantages of the B-Class is the sandwich concept developed by Mercedes-Benz. Thanks to the space-saving arrangement of the engine and transmission partly in front of and partially beneath the passenger cell, the new B-Class offers the interior spaciousness of larger sedans and wagons despite its compact external dimensions.

The body has a length of 4,270 millimetres, corresponding to the compact car class. Inside, however, the new Mercedes model offers more than other cars of comparable size in this segment in all comfort-related respects, e.g. shoulder-room, legroom and headroom.

Occupants in the rear benefit from the long wheelbase (2,778 millimetres); this allows a distance between seats and generous kneeroom, which almost matches that in the S-Class.

The B-Class also reaches new dimensions where variability and load capacity are concerned. Thanks to a height-adjustable load compartment floor, an asymmetrically divided, folding rear seat, it is quickly and easily converted from a comfortable touring car to a practical vehicle. Depending on the number and position of the seats, the load capacity can be increased from 544 to up to 1,530 litres.

Top-class technology for agile handling and outstanding safety Innovations in the field of suspension technology have contributed greatly to a successful combination of agility, safety and comfort – with all these attributes enjoying equal importance.

The electromechanical power steering system generates its servo effect with an electric motor, varying it as a function of road speed. This means the servo action is greater at low speeds than at high speeds, thus making it easier to park or manoeuvre slowly. The parabolic rear axle is likewise a new development. It makes a major contribution to the stable, sporty and precise handling, as well as the excellent ride comfort of the new B-Class.

Typical Mercedes safety thanks to the sandwich concept

The patented sandwich principle, which achieves wonders, where economy of space is concerned, is the centrepiece of the safety concept in the new B-Class. Intelligently arranging the engine and transmission in an inclined position partly in front of and partly beneath the passenger cell makes a greater effective front end length available for crash deformation. During a severe frontal impact the drive unit is not moved backwards towards the interior, but slides downwards along the likewise inclined pedal floor panel. Moreover, the sandwich concept has significant advantages in the event of a lateral collision because the occupants are seated approx. 200 millimetres higher – and therefore above the impact zone. This means that despite its compact exterior dimensions, the B-Class provides the level of occupant safety typically found in a Mercedes.

Two-stage front air bags, belt tensioners in the front and on the outer rear seats, adaptive belt force limiters, active head restraints, ISOFIX child seat attachments and head/thorax sidebags round off the standard occupant protection system.

High-quality materials and extensive standard appointments

The interior appointments likewise correspond to the high standard set by Mercedes-Benz. The design and feel of the interior features complement each other, creating an atmosphere in which the occupants are immediately at ease to enjoy the high level of long-distance comfort. Standard specification includes air conditioning, a four-spoke steering wheel with multifunction buttons, an armrest between the front seats, power windows and tinted glass, plus high-quality trim of brushed aluminium on the centre console, tunnel and door panels.

MERCEDES-BENZ CANADA TO OFFER HIGH-TECH DIESEL CAR IN 2004

Clean, Quiet, Powerful Engine to Change Perceptions about Diesel

TORONTO, ON (February 11, 2003) ? Mercedes-Benz, the company that invented the diesel car, has announced that it will again offer a diesel-powered car in the Canadian market. Starting in 2004, the company will market an E320 CDI, a more fuel-efficient diesel version of its highly successful E-Class sedan. The new diesel engine is quiet and impressively fuel-efficient, while achieving lower exhaust emissions than previous diesels.

Electronic Fuel Injection's the Key

The turbocharged six-cylinder powerplant will feature electronic fuel injection ? considered technically impossible on a diesel until only a few years ago. CDI stands for common-rail diesel injection ? a term denoting the fuel line loop supplying constant fuel pressure to each of the six solenoid injector valves.

The leap to electronic fuel injection means that the E320 CDI engine can be even cleaner, quieter and more powerful than conventional mechanically-injected diesel powerplants. Diesel engines inherently produce 30 percent lower carbon dioxide emissions and significantly lower carbon monoxide than gasoline engines, but historically, diesels have produced more oxides of nitrogen and soot or particulates. However, with precise electronic control of fuel delivery, hand in hand with an oxidation catalyst, the E320 CDI will pass current Canadian standards from coast to coast.

The Global Leader in Diesel Cars

Mercedes-Benz debuted the world's first diesel passenger car - the 260D - in 1936, and on a global basis, diesel engines power about 40 percent of Mercedes cars around the world. In the early 1980s, approximately 75 percent of the Mercedes-Benz cars sold in the Canadian market were diesel-powered, but as consumer tastes evolved, diesel cars became a smaller and smaller part of the company's product mix.

Mercedes-Benz last offered a diesel car - the E300 Turbodiesel - in 1999.

The company planned a one-year hiatus for the diesel until its new CDI engine was ready, but in the meantime, new emissions standards were proposed which further delayed the new Canadian diesel.

Over 30 Percent Better Fuel Mileage

Diesel engines consistently provide over 30 percent better fuel efficiency than comparable gasoline engines, which means that a full-size luxury sedan such as the Mercedes-Benz E-Class has an estimated fuel economy of approximately 7.85 litres/100km on the highway and can cruise nearly 1,120 km before refuelling. Relying purely on the heat of highly compressed intake air to ignite the fuel, diesel engines operate without spark plugs or other ignition parts.

The latest generation of electronically-injected CDI diesel engines are likely to change consumers dated perceptions about diesel engines. With surprisingly good performance, low exhaust emissions and great fuel economy, electronic control of diesel fuel injection even makes it possible to soften the power pulses and help make the diesel nearly as quiet as a gasoline engine, even during idle conditions.

CDI diesel technology will help expand the company's already broad product portfolio in the Canadian market. In addition, Mercedes-Benz' pioneering role in alternative powertrain development means that its modern diesel engine is likely to play a key role in the company's future products that could include advanced piston engines, hybrids, and fuel cells.

MERCEDES M-CLASS OFFERS THREE DISTINCT LUXURY SUV CHOICES Power, Luxury and Technical Innovations

TORONTO, ON - Mercedes-Benz upgrades the popular ML320 sport utility vehicle by replacing it with an ML350, offering more power for little extra cost. The primary difference between the two models is a new 232-hp 3.7-litre V6 engine (replacing the 215-hp 3.2-litre V6), adding 16 additional horses and 21 lb-ft of torque. The new ML350 Classic has a suggested price of $50,600 ? only $1,100 more than the outgoing ML320 Classic.

The award-winning Mercedes-Benz M-Class offers customers three distinct choices in a luxury sport-utility vehicle (SUV). The M-Class model range, which had received freshened exterior styling and interior enhancements for 2002, is available as the newly-introduced V6 ML350 Classic and Elegance and the 288-horsepower V8 ML500.

For 2003, the M-Class offers a new optional DVD-based navigation system. The new DVD system is integrated into the Modular Control System that includes a 13cm TFT display screen and the ability to play cassette tapes and audio CDs and DVDs. Now, the mapping for Canada and the United States fits on one DVD compared to nine CDs needed previously. Owners of older M-Class models equipped with the MCS can upgrade to the DVD system - it's simply a matter of an authorized Mercedes-Benz dealership switching the new drive for the old one.

M-Class Inspiration Package Enhances 2003 Line-up

For model-year 2003, Mercedes-Benz is also producing an Inspiration Package available for the ML350 Elegance and the ML500. Striking visual enhancements inside and out exclusive to the Inspiration Package are incorporated at a spectacular value ? just $2,175 for the ML350 Elegance. In addition to sport seats and hand-polished Charcoal poplar wood trim, the interior will be appointed with silver cross-stitched Anthracite leather and unique floormats. For exterior individuality, these models will receive six-spoke 17" wheels and a silver-painted chrome grille.

Part Luxury Car, Part Mountain Goat

The M-Class exhibits exemplary off-road capabilities with an added bonus: downhill traction control and a crawling mode for very slow and steep off-roading. On-road comfort is assured with all-season tires, a stiff chassis and independent front and rear suspensions ? a luxury "must" still not found on all luxury SUVs. Fully independent suspension helps give the M-Class sedan-like handling, stability and ride comfort.

The M-Class harnesses its power and torque through a unique full-time four-wheel-drive system, which provides 48 percent front / 52 percent rear torque distribution. One of the most innovative and versatile systems in the SUV market, the M-Class driveline utilizes front, centre and rear "open" differentials, which require no driver intervention and can propel the vehicle even if three wheels have lost traction.

The M-Class also employs electronic four-wheel traction control. This system can sense wheelslip and apply the brake to the slipping wheel(s), automatically transferring the right amount of torque to those wheels with the highest grip, on virtually any road surface.

For serious off-roaders, downhill traction control (operating only when low range is selected) helps maintain grip during steep downhill off-road driving where surfaces are uneven, loose, rutted and slick. Extra braking power is applied to the respective wheels to prevent loss of engine braking torque, maintaining slow speeds anticipated by experienced drivers. Hill descent is therefore easier to control and more constant. Several conditions must be present for this downhill mode to engage: Vehicle speed must be below 19 km/h, the driver must be applying a light throttle, the vehicle must be accelerating downhill, and at least one wheel must have lost traction.

A "two-foot" crawling mode enables drivers to start going up steep inclines and climb over obstacles even while the brake pedal is depressed. Avid off-roaders often feather the brake with their left foot while remaining on the throttle with their right foot for greater precision in crawling manoeuvres. Traction control and ABS both function at these slow speeds.

For this "two-foot" crawling mode, low range must be selected, the brakes must be applied, the throttle must be depressed more than 10-percent and vehicle speed must remain under 5 km/h.

To contribute to these off-road manoeuvrability improvements, an active brake booster builds pressure assistance more quickly, allowing spinning wheels to be slowed with quicker response.

Safety

Mercedes-Benz pioneered such features as the safety cell body structure, anti-lock brakes (ABS), supplemental restraint system (SRS) airbags, Electronic Stability Program (ESP) and traction control. All 2003 Mercedes-Benz passenger vehicles feature these innovations.

The M-Class is equipped with six airbags: dual front airbags, front door-mounted side airbags and curtain side airbags. The latter work in conjunction with the door-mounted side airbags to help prevent both front and rear passengers from hitting their heads on the side window or roof pillars in a severe side collision. These air-filled cushions can also
block glass splinters or other objects that could cause injury in a side impact or rollover.

Each curtain is over 180 cm long, 36 cm tall and about 5 cm thick. They deploy from the headliner in about 25 milliseconds, directly above the side windows, and extend across the front and rear windows. Tests by Mercedes-Benz with the curtain side airbags indicate about a 90 percent reduction in the forces likely to cause head injuries.

The two-stage front airbags for driver and passenger deploy in two levels, depending on the severity of impact. If sensors detect a minor front-end impact, only one chamber of the generator is deployed, so the bag is not filled as fully or as quickly as it is in a severe front impact. In a more severe collision, the second chamber is deployed 5 to 15 milliseconds later.

The body-on-frame design features a torsionally rigid chassis and a body with an extra crumple zone built into the nose of the vehicle and around the windshield pillars. This extra crumple zone can actually help dissipate crash energy around the sides of the vehicle, providing even more protection for the occupants of both the M-Class and a colliding vehicle.

A sensor mat in the front passenger seat (featured in all Mercedes-Benz passenger vehicles) determines if someone is sitting in the seat. If the seat is not occupied, the sensor will deactivate the front passenger airbag and the seatbelt pretensioner - a measure designed to reduce accident repair costs. The M-Class provides 3-point seat belts in each seating position.

The BabySmart automatic child seat recognition system, standard on every 2003 Mercedes-Benz model, deactivates the passenger-side front airbag in the presence of a BabySmart-compatible infant, toddler or child booster seat which is available from Mercedes-Benz dealers (At time of print, the toddler seat for children 9-18 kg is not approved for use in Canada). The Lower Anchors and Tethers for CHildren (LATCH) universal child seat mounting system secures a child seat to the car seat.

Electronic Driving Assistants

All 2003 Mercedes models feature Brake Assist, which was the first system in the industry proven to reduce stopping distances in emergency situations. Brake Assist can detect a "panic" stop by how quickly the brake pedal is applied and then, with lightning speed, apply full braking boost faster than a driver could.

The Electronic Stability Program (ESP), standard on all 2003 Mercedes-Benz models, detects an impending spin or slide and applies selective braking (braking one wheel, front or rear, left or right) to keep the car going on the driver's intended path. For safe driving in slippery conditions, ASR traction control is standard on all M-Class models. This sophisticated system detects when one rear wheel is spinning faster than the other and
selectively applies the brake to that wheel to restore straight-line traction and stability. Combining ESP, ASR, four-wheel-drive and anti-lock brakes, the M-Class models provide an extra measure of security in poor-weather driving.

Tele Aid: Help Is Just a Button Away

The optional Mercedes Tele Aid telematics system provides both safety and convenience features. If a collision deploys any airbag, the system automatically establishes contact with a central response centre, relaying all pertinent information. If voice contact is not established (e.g., the driver is unable to respond), the operator can dispatch local police, fire or emergency services. The onboard transmitter is crash-secure and has access to redundant antennas.

The system also transmits crucial information including the precise location of the vehicle (through GPS tracking), the model of car and its colour (to help emergency services locate it quickly), and location is pinpointed through the on-board GPS transponder. This feature can also be manually triggered by pressing the on-board "SOS" button in the overhead console. Remote door unlock and anti-theft alarm notification via home telephone or personal cell phone are also folded into Tele Aid.

Tele Aid includes two other features for non-emergency use. One button marked with the symbol of a wrench puts the client in contact with Mercedes-Benz Roadside Assistance. Another button marked with the letter "i" connects users with a Mercedes-Benz customer service representative who will answer feature questions. Another benefit of Tele Aid is stolen vehicle tracking, which can actually help authorities locate the car once the owner reports it stolen. Tele Aid eliminates the need to dial a phone number, use a cellular access code, juggle a handset or locate street names during an emergency.

Lap of Luxury

Standard equipment in the M-Class (with the exception of the ML350 Classic) includes burl walnut trim, a leather steering wheel and gearshift knob. The M-Class is also equipped with standard climate control that includes dust and pollen filtration, cruise control, tilt steering column, power windows with express-down in the front, rear wiper, dual heated power side mirrors, an outside temperature gauge, Homelink-compatible universal garage door opener and four-way head restraints. Footwell lights illuminate under the instrument panel on both the driver and passenger side.

The ML500 adds a high-performance Bose® audio system (optional on ML350 Classic and Elegance).

All 2003 Mercedes-Benz models come with the new Passenger Car Limited Warranty, which covers defects in materials or workmanship for four years/80,000 km. Major components such as engine, transmission, drivetrain, fuel and cooling systems, suspension, steering and brakes are covered for a full five years or 120,000 km.

In addition, brake pads, brake discs, windshield wiper blade inserts and light bulbs - items normally considered "wear and tear" are covered for two years or 40,000 km. The 24-hour Mercedes-Benz Emergency Roadside Assistance is available to anyone driving a Mercedes anywhere in Canada or the continental U.S. This peace of mind can include a jump-start, a few litres of fuel or mounting the spare tire, even for the older Mercedes-Benz models as well. Charges and limitations may apply.

MERCEDES-BENZ DEBUTS NEW C-CLASS SPORT MODELS
Three New Sport Models Add Flair and Value to C-Class Line

TORONTO, ON - Mercedes-Benz is expanding the popular C-Class model line with new sport model variations of its sedans and coupes. Arriving in dealerships within the next few weeks, the C230 Kompressor Sport sedan, C320 Sport sedans, and the C320 Sport coupe were developed with younger buyers in mind and are configured to pique the interest of car enthusiasts.

The successful C-Class sedan has been enhanced to deliver the overall performance of a true sports sedan. This means a sport-tuned suspension, sport body cladding, aluminium interior trim, seven-spoke 17" wheels with high performance tires, a standard six-speed close-ratio manual transmission and thickly bolstered front sport seats all available as standard equipment on both the C230 Kompressor and C320 Sport sedans. This also means a naturally aspirated 3.2-litre V6 for the Sport coupe. All of the above is offered at a price point noteworthy on its own: $41,500 for the C230 Kompressor Sport sedan, $51,350 for the C320 Sport sedan, $55,800 for the C320 4MATIC Sport sedan and $39,500 for the C320 Sport coupe.

Options Make the Heart Grow Fonder

In addition to the face and muscle transformations, the new models will include some of the value-driven options that are not standard on other C-Class models. The new C-Class variants can also be outfitted with the Bi-Xenon and heated headlamp washer options further enhancing their sporty character. For those who appreciate good music and a variety of it, an optional CD changer is the perfect compliment to the premium sound system found in the vehicle. To increase its visual appeal, a new colour has been added to the C-Class palette for these sport models: Pewter Silver replaces Tectite Grey.

Youthful Design

When Mercedes-Benz embarked on the new C-Class design process, much work had already been accomplished. The award-winning S-Class firmly established a solid theme for subsequent Mercedes sedans.

The C-Class sedan builds upon the dynamic and youthful visual language of a coupe-like profile, twin headlamp face, a sculpted hood, curvaceous C-pillars, triangular taillights, a trim waistline and strong shoulders. The Sport sedans feature a redesigned front bumper, sculpted sidesills, stylish chrome accents and rear apron on the exterior and aluminium trim, front sport seats with leather seating inserts, and blue tinted glass on the interior. The C320 Sport Coupe builds successfully on that theme. The Sport Coupe's C-pillars flow easily down from the roof into the tail, and come together in a deck-mounted spoiler that generates a useful aerodynamic function, reducing rear lift at highway speeds. Indeed, the slope of the rear window is also at a beneficial angle, so that a rear wiper is not needed to keep the glass clear in poor weather. Additionally, the clear panel between the taillights creates a helpful view to the rear for backing up.

C-Class 4MATIC Takes Drivers to New Heights

Along with a host of other new optional equipment, the C320 4MATIC Sport sedan is offered with the same all-wheel drive capability found in the rugged, yet refined 4MATIC C240 and C320 sedans and wagons, 4MATIC S-Class and M-Class vehicles. Mercedes' 4MATIC is a full-time all-wheel-drive system that uses a 35/65 front/rear torque split and requires no driver intervention. Advanced four-wheel electronic traction control is used to vary torque distribution to individual wheels under slippery conditions. Even if three wheels lose traction, 4MATIC can direct power to just one wheel, front or back, left or right, to keep the car moving. The system is lightweight (under 90 kilograms) and compact, so passenger and cargo spaces are not affected.

An Engine with an Eye on the Environment

The C-Class Sport line-up for Canada includes normally aspirated V6-powered models, the C320 Sport Coupe and C320 Sport sedans, as well as the C230 Kompressor Sport Sedan, powered by a supercharged 1.8-litre in-line 4-cylinder engine.

Both Mercedes-Benz V6 engines provide spirited performance, yet with super-low exhaust emissions. The V6 engines capitalize on a twin-spark/three-valve-per-cylinder arrangement that simultaneously offers high power and torque output, plus clean emissions. Two intake valves assure quick cylinder filling of the precise air/fuel mixture. One large exhaust valve helps the engine breathe, yet also reduces emissions by retaining exhaust heat. The power-packed 3.2-litre V6 engine in the rear-wheel drive C320 Sport sedan equipped with an optional automatic transmission can now run efficiently on ethanol as well as conventional gasoline. Advanced twin-spark plug, three-valve-per-cylinder technology also means that the C320, already a LEV or Low Emission Vehicle, can burn cleaner than ever before.

Both of the C-Class V6 engines take advantage of dual-resonance intake manifolds, which help maximize torque at all engine speeds. The result is the C320 Sport sedan's 3.2-litre engine generating 215-horsepower and that develops 221 lbs-ft of torque from 3,000-4,600 rpm, delivering substantial midrange punch. Sequential fuel injection and electronic drive-by-wire throttle control ensure progressive response to the throttle. The result, in the case of the C320 Sport sedan, is very brisk, sports-car-like acceleration from 0-100 km/h in just 7.2 seconds.

The C230 Kompressor Sport sedan is powered by a very compact supercharged and intercooled 189-hp, 1.8-litre engine, which is also classified as a LEV (Low Emissions Vehicle). The Sport sedan comes standard with a crisp six-speed manual transmission or an optional five-speed TouchShift automatic, the latter offering manual gear selection and sophisticated shift programming. Estimates have the 1.8-litre sport sedan reaching 100 km/h in roughly 7.8 seconds.

Shifting with Pleasure: The Six-Speed Manual

Bringing a strong sporty component to the new C-Class variants, the six-speed manual transmission offers maximum control. With an extra gear, Mercedes engineers narrowed the gaps between each gear and made a slightly shorter first gear (as compared to a five-speed manual) for quicker acceleration from rest, all while maintaining an overdrive sixth gear for quiet and economic highway cruising. Shift effort is low, thanks to multiple-cone synchromesh, easing cross-gate shifts from second to third and from fourth to fifth. The reverse lockout is overcome by lifting on the shift lever when selecting reverse.

Lightweight, Energy Absorbing Front Suspension

The C-Class suspension blends several innovations with proven Mercedes-Benz engineering triumphs. At the front, the C-Class combines two separate lower links with a strut, coil springs, twin-tube gas shocks and a stabilizer bar. By using two lower links of low mass rather than one conventional control arm, they can provide better impact absorption in the case of a frontal impact. In addition, sensitivity to potential wheel imbalances or brake fluctuations is minimized. Rack and pinion steering is finely honed to deliver precise, direct feel and response. Like the front suspension, the steering rack provides a safety benefit. The lateral rack, mounted ahead of the front wheels' centreline on a deformable aluminium subframe, does not impede absorption of crash energy.

Proven Multilink Rear Suspension

At the rear of the C-Class, the proven multilink independent suspension (pioneered by Mercedes-Benz) is tailored specifically to each C-Class model. Engineers redesigned the track links, hub carriers and the subframe as well as all the elastokinematics ? the engineered wheel deflection under extreme load ? to ensure optimum predictability while driven hard. For C230 Kompressor Sport sedan, C320 Sport sedans and C320 Sport Coupe models, seven-spoke, 7.5x17-inch alloy wheels wear 225/45ZR17 tires.

Mercedes-Benz Canada wins 2 prestigious AJAC awards

E-Class for Best Luxury Car and C32 for Best Sports Sedan/Coupe >$35,000

Toronto (November 26, 2002) - The 2003 E-Class and C32 models were chosen by the members of the Automobile Journalists Association of Canada (AJAC) as the best cars in their respective "Luxury" and "Sports coupe or sedan >$35,000" categories. The two Mercedes-Benz winning vehicles were evaluated against a long list of discerning criteria amidst a group of strong eligible competitors.

The AJAC Car of the Year competition gathers approximately 60 Canadian journalists in Shannonville for several days in October for the annual "test fest" event. This program has received a great amount of praise from both the journalists and consumers because the evaluation and voting processes are extremely fair, serious and equitable.

The journalists have the opportunity to test drive all the entries back to back in identical conditions. An extensive list of important criteria is assessed by a group of journalists assigned to a specific category, and all journalists also vote for their individual choice for car of the year.

In addition, a recent survey conducted by AJAC ascertained that "once again with certainty, the Canadian Car of the Year Awards have a significant influence on the purchase decision of Canadian car buyers".

"We were absolutely ecstatic to receive these awards", said Ernst H. Lieb, President and CEO of Mercedes-Benz Canada, "especially when you consider the other fine automobiles the E-Class and C32 were up against, coupled with the tremendous level of professionalism and integrity with which AJAC operates this contest." He added, "While the E-Class offers leading edge technology, stunning styling and industry benchmark qualities, the C32 is, on the other hand, a handcrafted sports car equipped with a muscular supercharged 349hp V6 engine. But, clearly, these awards attest to the fact that both are leaders in their realm."

MERCEDES-BENZ LAUNCHES FIRST-EVER CAR WITH "REFLEXES"

New Pre-Safe System Anticipates Collisions to Protect Occupants

TORONTO, ON (Oct. 15, 2002) - The 2003 Mercedes-Benz S-Class sedan is the world's first production car equipped with an astonishing new system that can sense a possible collision a few seconds in advance and take pre-crash protective measures. Called Pre-Safe, this high-tech system inaugurates an entirely new era in vehicle safety.

Mercedes-Benz engineers concluded that cars can be equipped to sense an imminent crash up to five full seconds before the actual impact. As a result, they've designed the innovative Pre-Safe system to first tension the seatbelts if the system senses an impending collision. The system uses new resettable electric tensioners in addition to the existing pyrotechnic belt tensioners that still deploy on impact. What's more, if any of the power seats - front or rear -- are reclined, Pre-Safe moves them to a more vertical position, and, if the vehicle skids (sometimes a precursor to rollover), the system automatically closes the sunroof. If a crash is averted, the electric belt tensioners automatically relax and are ready to deploy again if necessary.

Pre-Safe reacts to uncorrected "fishtailing" (or oversteer) as well as "plowing" (or understeer) by using existing sensors for Electronic Stability Program (ESP) to measure steering angle, vehicle yaw and lateral acceleration. Emergency braking can also trigger Pre-Safe, which monitors sensors for the Brake Assist system as well.

Mercedes-Benz actually initiated the concept of preventive Safety measures some time ago. In 1989, the SL roadster was first equipped with an automatic rollbar that snaps into position in a third of a second if the car senses an impending rollover. Currently both the SL and CLK Cabriolet are equipped with such an anticipatory system.

Diligent Accident Research

The development of Pre-Safe is based on the findings of Mercedes-Benz accident researchers, who concluded that about two-thirds of all accidents are preceded by skidding, emergency braking or a sudden evasive maneuver - all of which can provide several valuable seconds of advance warning before impact. In the past, the auto industry didn't make use of this relatively wide and potentially lifesaving "window," since conventional airbags and seat belt tensioners are only triggered when the impact actually occurs.

The First Car With Reflexes

However, Pre-Safe makes use of technology that reads these danger signals in advance and uses the remaining seconds to react and take some precautionary measures. In a sense, Pre-Safe equips the car with reflexes, almost as if it's alive. Just as the perception of sudden danger triggers a human reflex action, so the innovative safety technology of the S-Class triggers special systems to reduce the risk of occupant injury.

Six Years of Development for Pre-Safe

Pre-Safe is the result of some six years of intensive development work by Mercedes-Benz engineers. Hundreds of drivers took part in the testing and refining of Pre-Safe on test tracks and in the DaimlerChrysler driving simulator in Berlin. This test program, among other things, proved that pre-crash occupant protection doesn't restrict the freedom of the driver or the drivability of the car but rather gives all occupants an enhanced measure of security.

Exciting Potential for Future Enhancements

In the future, Pre-Safe could include additional sub-systems such as extending bumpers, smart crumple zones or moveable interior door panels designed to help keep occupants further away from deformation zones.

Radar, infrared or ultrasound technology could be used to monitor the vehicle's surroundings and measure the speed, angle and mass of an approaching object. If it's a truck or van, vehicle height might even be raised to improve crash compatibility.

Dr. Rudolf Schoeneburg, the head of Mercedes-Benz safety development said, "While our present protection systems such as airbags, curtain airbags or belt tensioners must ensure safety in a matter of milliseconds, accident recognition can be measured in seconds. Making use of this relatively long interval opens up new dimensions in occupant protection."

Five Decades of Safety Development at Mercedes-Benz

In 1952, Mercedes-Benz engineer Bela Barenyi obtained a patent for his crumple zone ? an invention first phased into a production Mercedes in 1959. Barenyi was credited with over 2500 patents in his extraordinary career, and he was eventually inducted into the Automotive Hall of Fame. His crumple zone design revolutionized body design throughout the auto industry and is now part of virtually every car on the road. In the years that followed, Mercedes-Benz engineers pioneered numerous other safety innovations such as the airbag, belt tensioner, belt force limiter and curtain airbag ? all of which were developed based on analysis of real-world accidents. In addition, anti-lock brakes, traction control, Electronic Stability Program (ESP), and electronic braking were all Mercedes-Benz inventions. These systems have been refined to the point where entirely new approaches such as Pre-Safe are needed in order to continue making significant advancements in automotive safety.

New E-Class Features Dynamic Looks, Driving Fun, & Breakthrough Technology

TORONTO, ON (August 27, 2002) - Mercedes-Benz Canada announces that the highly-anticipated, new-generation 2003 Mercedes-Benz E-Class sedans will begin arriving at Mercedes-Benz dealer showrooms nationwide with a Manufacturer's Suggested Retail Price (MSRP) starting at $69,950 for the E320.

Representing about 25 percent of Mercedes-Benz worldwide sales, the E-Class is the world's most successful luxury sedan. Both the six-cylinder E320 and the V8-powered 5.0-litre E500 (priced at $81,500) will debut with a number of technological innovations setting new standards in vehicle safety, comfort and driving dynamics.

Seven years ago, the prior-generation E-Class sparked a design trend with its distinctive elliptical headlights, and the new car features an even sleeker interpretation. The oval headlights are tilted back even more sharply, and the entire car exudes a fresh, sporty design theme.

Underneath the sleek exterior, the new E-Class features the first large-scale use of electronic braking, an innovative electronic braking system - another Mercedes first. The new electronic braking system - which debuted on the limited-production 2003 Mercedes-Benz SL-Class this past March - provides faster, more sure-footed response, especially in emergencies and is the only such system in any production automobile.

With electronic braking, the brake pedal works with an array of sensors and a computer that tells four fast-acting valves exactly how hard to apply the brakes on each wheel. The system can change brake pressure on each wheel over uneven surfaces and can actually increase brake pressure on the outside wheels in turns. Even ABS anti-lock and Electronic Stability Control (ESP) work more efficiently, since they are more deeply integrated with the brakes.

The new E-Class also sports a newly developed four link front suspension and a multi-link rear suspension which provides cornering that befits a sports sedan with superb ride comfort. A new dual-control version of the Airmatic air suspension system from the S-Class sedan is standard on the E500 model and optional on the E320 sedan, bringing with it a tauter, more athletic suspension and greater driving fun.

Developed from the S-Class sedan's suspension, the new Airmatic system features sensors that monitor road conditions, driving style and cornering forces to ensure that the system always chooses the best shock absorber and spring settings. Driving safety is further improved on the new E-Class through new safety features including smarter airbags and belt tensioners. The body structure of the new E-Class has larger crumple zones at the front, for even better energy absorption in an accident. In addition, the amount of high-strength steel has been virtually doubled, ensuring maximum strength with minimum weight.

Adaptive front airbags deploy with lower force in less severe accidents and with higher force in more serious collisions. In addition, new crash sensors help determine the severity of the collision and control the seat belt tensioners and belt force limiters accordingly. In more severe collisions, the seat belt tensioners remove belt slack quicker, and the belt force limiters then loosen the belts progressively, reducing loads on the chest and allowing front occupants to gain greater benefit from the airbag. The new E-Class is equipped with a new type of rollover sensor that can signal the central control module to deploy the windowbags and belt tensioners if it detects this type of accident.

NEW-GENERATION MERCEDES-BENZ CLK COUPES NOW ON SALE

Pillarless Hardtop Design Unique In Segment; New CLK500 Debuts for 2003

TORONTO, ON (August 21, 2002) ? After five years of unprecedented sales success, the stylish Mercedes-Benz CLK-Class coupes are being replaced with three all-new exciting models that raise the design bar yet again. Base price for the V6-powered CLK320 coupe will be $61,900, the new CLK500 (using a 5.0-litre V8) will start at $75,900, and the high-performance CLK55 AMG will start at $99,450. The current-platform CLK320 and CLK430 Cabriolet models will continue for the 2003 model year.

Ernst H. Lieb, President and CEO of Mercedes-Benz Canada said, "The new-generation CLK coupe takes style to an unprecedented level with its pillar-less hardtop design. With no visible B-pillar, the new CLK offers an expansive, airy feeling and panoramic views. Mercedes-Benz is the only manufacturer with the passion and engineering expertise to offer this type of design".

This new-generation of CLK-Class coupes enter the market a short five years after the first CLK came to market. Inspired by the premium-luxury CL-Class coupes, all four side windows of the CLK fully retract without posts to create an open, airy feel that conventional coupes cannot match. The fun-to-drive quotient is also enhanced with a more responsive suspension and new steering system.

The CLK320 coupe is powered by a 215-horsepower, 3.2-litre V6, while the new CLK500 replaces the CLK430 and uses the same 302-horsepower 5.0-litre V8 as the larger CL500. The CLK 55 AMG uses the most powerful naturally aspirated engine Mercedes-AMG has ever offered in Canada - delivering 362 hp and 376 lb. ft of torque.

In addition to the larger-displacement V8 engine, the CLK500 is equipped exclusively with an AMG wheel and body design package, plus larger brakes and additional detail differences from the CLK320. A five-speed adaptive automatic transmission with TouchShift allows manual selection of forward speeds by pushing the gear lever slightly left to downshift or right to upshift while in the "Drive" selector position.

The original CLK coupe's ability to carry four people and their luggage helped the car succeed in a market segment that has since seen other luxury coupes disappear. The new CLK is even roomier and more practical than its predecessor, adding rear headroom, elbow/hip room and knee room. The split fold-down rear seat now folds completely flat for even greater carrying capacity.

Mercedes Engineering Makes Hardtop Safety Possible

It took Mercedes-Benz engineering to design a coupe body that could ensure the highest level of side impact protection without using full-height B-pillars. Though no pillars are visible, the car benefits from a sturdy structure up to the window sill line behind the doors. Torsional stiffness is 40 percent greater than before, thanks in part to the body structure's high-strength tubular supports in the A-pillars and lower B-pillars.

The new CLK adds the latest Mercedes-Benz safety technology, including two dual-stage deployment front airbags, four side airbags and two full-length side-curtain airbags. The full array of Mercedes dynamic handling technology is also present, including anti-lock brakes (ABS), straight-line traction control, ESP stability control, Brake Assist and the BabySmart seat recognition system.

High-End Luxury In A Mid-Luxury Coupe

Smooth contours and soft surfaces define the CLK interior. The flowing lines of the dashboard are complemented by the soft-touch surface made from a polyurethane skin, providing a luxurious feel and high-quality appearance. The instrument panel uses new vertical LCD bar graphs for the fuel gauge and the coolant temperature, providing more accurate readings for these functions.

Exclusive to the CLK, the interior design adds the automatic front seatbelt presenters. When front occupants close their doors, rods extend with the buckle for each side, making it easier for the occupants to reach the belts. The belt presenters retract once the seat belts are latched.

Standard luxury features include dual-zone electronic climate control with a sun sensor to optimize air distribution. A separate blower for the rear seat outlets ensures optimal comfort for each passenger. A new premium music system (standard in the CLK55 AMG and option on the CLK320 & CLK500) uses eight strategically located speakers and digital processing to actively adjust system output to compensate for ambient noise. The 10-way adjustable power front seats are unique to the new CLK.

The multi-function steering wheel comes from the SL coupe/roadster and is power-adjustable for tilt and reach. Rocker buttons on its spokes provide an easy and convenient way to control many of the car's systems. The display in the centre of the speedometer is linked to the illuminated buttons on the multifunction steering wheel, allowing the driver to view the selected radio station, a personal phone book or even navigation instructions when the optional COMAND system with GPS navigation is ordered.

Standard rain-sensing windshield wipers, entrance lights and auto-dimming interior and left exterior mirrors add an extra layer of luxury that helps take some of the stress out of daily driving. All of these features are standard on all new CLK Coupe models. The bi-level glove compartment's upper shelf accommodates the optional 6-disc CD changer, leaving a lower shelf that is still larger than the glove compartment in the previous model. The centre console houses an adjustable-height armrest that also doubles as a storage compartment.

Mercedes-Benz GST: Series Production in Tuscaloosa

• Production launch planned for the end of 2004
• Market launch in the USA coincides with the production launch
• Further milestone in the Mercedes-Benz product offensive

Stuttgart/Tuscaloosa, AL, USA, Aug 27, 2002 - DaimlerChrysler AG will produce the Mercedes-Benz Grand Sports Tourer (GST) at the US site Tuscaloosa, Alabama. The company announced at a dealers’ conference in Canada that the production launch is already planned for the end of 2004. The production area at the Tuscaloosa site will be expanded accordingly until the production launch. Approximately USD 600 million will be invested in the plant expansion over the coming years.

Professor Jürgen Hubbert, Board of Management Member of DaimlerChrysler AG responsible for Mercedes-Benz Passenger Cars & smart: "With the Grand Sports Tourer DaimlerChrysler is systematically advancing its product offensive, while also defining a new and promising market segment in the premium market area. The GST establishes a new vehicle class that combines the features of various car concepts to form a new independent profile."

The "GST Vision" concept study was presented at the North American International Auto Show in Detroit in January 2002 and subsequently was further developed to the production standard in record time. The Mercedes-Benz GST will be launched on the market in the USA in close time correspondence with the production launch.

"With the Grand Sports Tourer DaimlerChrysler will be continuing the success story of the Tuscaloosa site. The outstanding acceptance of the M-Class, which has been produced in Alabama since 1997, shows that we have developed an ideal market for the sport utility vehicle segment in the USA," said Dr. Joachim Schmidt, Head of Mercedes-Benz PC & smart Sales & Marketing, in justifying the choice of the location. "As a touring car, station wagon, large-capacity vehicle and sport utility vehicle rolled into one the Grand Sports Tourer is primarily geared to the needs of the North American market. However, we also see great potential for the Mercedes-Benz GST in Europe due to its high functionality and flexibility."

New from Mercedes-Benz: Swivelling headlamps for safer cornering

Toronto, Aug 26, 2002 - A new active cornering headlamp system from Mercedes-Benz is set to enhance night-driving safety. Developed in conjunction with Hella, this new technology is currently proving itself in test vehicles operated by the DaimlerChrysler AG in Stuttgart , Germany .

The active cornering headlamp system features headlamps that follow the driver’s steering movements and swivel in the corresponding direction almost instantaneously as the vehicle enters a curve. Illumination is improved by up to 90 percent as a result. Conventional low-beam dipped headlamps are able to provide illumination for a distance of about 30 metres when entering a curve with a radius of 190 metres. The active cornering headlamp extends this range by another 25 metres. As the light distribution is matched to the steering angle, the driver is able to see the course of the curve at a much earlier stage and can adapt his or her driving style accordingly.

In developing this innovative technology, Mercedes-Benz deliberately chose an active system rather than a static light which could be operated when cornering because an active system can also enhance safety significantly on country roads and in extended curves.

The active cornering headlamp system constantly monitors and matches itself to the speed of the car. During high-speed driving, the headlamps follow the steering wheel angle almost instantaneously. Similarly, the swivelling mechanism operates at a correspondingly slower speed when the car is travelling at a slower speed in order to ensure that the driver can relate to the way the beam pattern changes.

Electric motors swivel the bi-xenon modules in accordance with the steering angle

The active cornering headlamp system is based on the bi-xenon headlamps used in the Mercedes-Benz E-Class and operates in both low and high-beam mode. The microcomputer which controls the system is integrated in the vehicle’s electronic data network and is continuously supplied with real-time information from the steering-angle and speed sensors. Each bi-xenon module is equipped with its own electronics unit and an electric motor which swivels the lamp horizontally.

Dynamic headlamp range adjustment is a standard feature of Mercedes-Benz models equipped with bi-xenon headlamps and it also works with the new cornering headlamp system in order to prevent the blinding of oncoming drivers. Controlled by sensors, this system detects all the movements of the vehicle body and adjusts the headlamp settings accordingly.

Start of a new era of adaptive headlamp technology

The active cornering headlamp system marks the beginning of a new era of headlamp technology featuring multiple lighting functions which adapt themselves to the prevailing driving situation. Examples of these include special city, intersection or country road lighting functions. Mercedes-Benz is also developing these adaptive systems for future vehicles.

Mercedes-Benz Canada introduces novel Pre-Owned Sales concept