FIDO LAUNCHES NEW CATEGORY OF WIRELESS MONTHLY AIRTIME
PACKAGES FOR URBAN CUSTOMERS IN 9 CANADIAN MARKETS
People who live, work and play in the city can now choose an airtime package
with all the right amount of minutes for use in new Urban zones
Montréal, August 8, 2006—On August 9, Fido will launch a brand new category of
wireless monthly airtime package that gives customers more of what they want—more
anytime minutes; and less of what they don’t need—coverage in places they rarely visit.
Urban, by Fido, is a new zone-based product that marries the concept of urban zones
with a defined amount of anytime minutes, and will be introduced in Quebec City,
Montréal, Ottawa, Toronto, London, Calgary, Edmonton, Vancouver and Victoria. Now
urban-based wireless customers who prefer not to watch the clock with evening and
weekend options may find this package more valuable and flexible for their wireless
lifestyle.
“We took a long look at how our customers use their Fido Service and determined that
over 60% of them who live in cities use more than 97% of their minutes in a limited
geographic area,” said Karim Salabi, Vice-President of Marketing for Fido. “With our new
Urban product, these customers can pay as little as $30 per month for 400 outgoing
airtime minutes they can use anytime, and receive all the incoming calls they need while
in their zone.”
“Fido has always been popular with the young urban adult crowd, and Urban is designed
specifically for them,” said Salabi. “With the Urban package, customers won’t have to
think about the time of day when they place a call since all of their minutes are ‘anytime’
minutes. Although it will appeal to a wide variety of customers, it’s especially well-suited
to the people who are urban-based and only home to sleep and have breakfast. It’s like
being able to order a slice of pizza when that’s all you want, instead of having to pay for
the whole pie.”
Customers who travel regularly outside of the urban zones of Montréal, Toronto and
Vancouver can also choose to add the Suburban Zone option for $5 per month to cover
an additional area outside of the main urban zone. Even if customers travel outside of
their zone, they still have access to the national GSM network on a pay-per-use basis.
Fido’s new Urban packages are available through Fido retail outlets and retail partners,
and on-line at fido.ca. These new packages can be used with any of Fido’s handsets
and can be partnered with data and long-distance options to add further value.
Other charges, including a $6.95 monthly system access fee (non-government fee), apply in addition to the applicable monthly
service fee. For detailed information, please visit fido.ca. Fido is a registered trademark of Fido Solutions Inc.
FIDO AND NOKIA LAUNCH HEADTURNING WORLD PHONE IN CANADA
Exclusive to Fido, Nokia 7210 offers polyphonic tones and high-resolution
colour display
Montréal, March 25, 2003-Fido is pleased to offer one of the
most
customizable handsets to hit the market. The new Nokia 7210 is a world
phone
that features mobile Internet capability and couples a high-resolution
colour screen with polyphonic ring tones. In addition to the popular and
user-friendly Nokia interface, Fido® customers will enjoy an integrated
stereo FM radio and speakerphone, and can now download Java(tm) applications
and create their own gaming and Web experience.
Fido users can further customize the Nokia 7210's revolutionary design
with
their own look, sound and applications. With more than 4,000 screen colours,
the embedded or downloaded wallpaper patterns always look crisp and clear;
and the polyphonic ring tones recreate the sound of multiple musical and
percussion instruments, all packed into one phone. Twenty-one polyphonic
ring tones are included, any of which can be replaced with your
favourite-downloaded from the Web. Customers can even create their own
ring
tones using Nokia's PC Suite software.
" Our customers are very clear about what they want from their mobile
provider, and handset choice is key when shopping for wireless service,"
said Sean Dalton, Vice-President of Marketing, Microcell Solutions.
" Customers want what's hip and the 7210 has the look and the latest
features
they've been waiting for. Whether you're seriously into fashion and games
or
you appreciate the speakerphone function and over 500-entry phone book
for
business, it's one of our most flexible handsets ever."
" It is no secret that wireless handsets have moved far beyond
voice," said
Grace Belmonte, Director of Marketing, Nokia Canada. "The Nokia 7210
is a
globetrotter and Fido customers have access to GSM roaming in an
industry-leading 125 countries around the world, as well as to GPRS data
roaming in North America."The Nokia 7210 is priced at $350 after
a new
activation rebate and is available across Canada in more than 600 corporate
and retail partner locations.
InstantRefill makes refilling prepaid accounts even easier
Fido Prepaid Service customers can now use true mobile commerce to refill
their wireless airtime account by making a secure, real-time, interactive
transaction right on their handset. The InstantRefill service alerts prepaid
service customers when their account balance is low and allows them to
use their wireless handset to purchase airtime instantly, using their
credit
card or by pre-authorized bank account debit.
Fido answers new customers' questions before they're asked
Anyone who has tried to explain to their parents how to use a new wireless
phone will appreciate Fido's Welcome Program that walks new customers
through the basics of handset and service use. The program spans a number
of months and provides valuable information regarding phone features and
clear and concise information about billing so that there are no surprises.
The
program has also reduced the number of calls to our Solutions Centre from
new customers.
James Bond's handset
The Sony Ericsson T68i, Fido's first colour screen phone, is also James
Bond's preferred handset in the latest 007(tm) movie, Die Another Day(tm).
This lightweight and compact world phone has instant Internet access and
features that allow customers to take pictures with the attachable
CommuniCam(tm) camera and send them instantly via e-mail. The T68i supports
the latest in mobile technology, including cable-free Bluetooth(tm) connections
between devices such as the phone and a handsfree headset in addition
to wireless Internet connections with a PDA or laptop.
Sony Ericsson + 007 = Win a trip to London
Fido recently launched an exciting new contest in which every player
is a winner. Customers who purchase a Sony Ericsson handset from Fido
before
January 12, 2003 will receive a Scratch and Win card (while supplies last).
Prizes range from Sony home theatre systems and digital camcorders to
a trip
for two to James Bond's home town of London, England.
Even more international roaming
Fido customers can now roam seamlessly in 115 countries with 219
international carriers-all with their usual Fido phone number. Based on
the
GSM (Global System for Mobile communications) standard, a customer's
services also follow them to 46 U.S. states and over 6,000 cities and
towns
south of the border. Fido's world phones include: the Motorola V66, and
the
Sony Ericsson T200, T68i, with the T300 coming soon.
FIDO LAUNCHES COLOUR-SCREEN SONY ERICSSON T68i HANDSET
AND A CONTEST WORTHY OF JAMES BOND
Customers can roam in 115 countries and can take and send pictures
instantly with CommuniCam(tm) MCA-25 accessory
Montréal, November 21, 2002 - Fido® customers can now choose
James Bond's preferred phone from the most recent 007(tm) sequel, Die
Another Day* from MGM Pictures and Eon Productions. The colour-screen
Sony Ericsson T68i world phone supports the latest in mobile technology,
including cable-free Bluetooth* connections between devices such as the
phone and a handsfree headset, or for wireless connection to the Internet
with a PDA or laptop. The Bluetooth headset allows users to talk without
a wire connection, while at a distance of up to 10 meters from their handset.
Customers can use imaging features to set up a picture-based phone book
so that the caller's photo appears on the handset display or customize
their handset through pre-programmed or downloadable wallpaper and themes.
Or, like any good spy, when you need to send pictures back to headquarters,
the CommuniCam allows you to take a picture, save it and send it-all within
a few moments.
"With worldwide roaming, voice commands, picture messaging and
the Bluetooth headset, it's no wonder that Bond would use this handset,"
said Sean Dalton, Vice-President, Marketing, for Microcell Solutions.
"Paired with high-tech accessories, it becomes a virtual multimedia
centre. But you can still use it to call home ...and even walk away from
it and keep on talking."
"To make our offer even more exciting, we've teamed up with Sony
Ericsson to add a scratch and win contest to take a new Sony Ericsson
handset owner to James Bonds home town of London, England," said
Mr. Dalton. "Prizes also include Sony home theatre systems and digital
camcorders."
The T68i and Fido service works in 115 countries on five continents
and can provide access to the most extensive wireless GPRS data footprint
in North America. Fido customers can enjoy instant Internet access on
their home network and through T-Mobile USA Inc.south of the border.
The Sony Ericsson T68i, CommuniCam, MP3 player and Bluetooth headset
are available at Fido retailers. In addition, the Sony Ericsson T300,
which offers many of the same advantages as the T68i along with polyphonic
ring tones, will be available in Fido stores early in 2003.
Die Another Day stars Pierce Brosnan, Halle Berry, Toby Stephens, Rosamund
Pike, Rick Yune, John Cleese, and Judi Dench. Produced by Michael G. Wilson
and Barbara Broccoli and directed by Lee Tamahori, the script was written
by Neal Purvis and Robert Wade.
FIDO UPDATE
Over the last few months, Fido has notched up a few more "firsts"
in the Canadian wireless market and we've made some exciting additions
to our product and service portfolio
Revolutionary new prepaid pricing
Fido now offers a new 15¢-per-minute airtime rate for Fido Prepaid
Service, enabling customers to save up to 60% over the prepaid "anytime"
rates offered by other Canadian wireless providers. Our new array of voucher
denominations and rates provides prepaid service customers with many of
the same benefits and pricing features that post-paid service customers
have enjoyed for years.
Per-second billing means up to 37% more talk time
Per-second billing means that Fido customers get up to 37% more talk
time on monthly airtime packages as compared to per-minute billing, and
enjoy the lowest long-distance rate for calls within Canada and to the
U.S at 10¢ per minute, any time. There's no contract to sign and
customers don't pay any activation fees.
Minute Tracker
Are you minding your pennies, or trying to teach your kids the value
of their wireless allowance? Fido has a new trick: Minute Tracker. This
is a valuable tool for parents overseeing the spending habits of talkative
teens or for customers on strict monthly budgets. Customers receive text
messages on their Fido handset each month when they have used 75% of their
monthly airtime and when they reach their monthly minute limit. Available
to all customers, Minute Tracker is automatically included with selected
monthly packages.
Sony Ericsson T200 handset
A Fido exclusive and the first of this new brand in Canada, the Sony
Ericsson T200 marries Sony's design expertise and Ericsson's wireless
experience. The T200 is a GPRS world phone at the affordable price of
$100 (after credits at activation). Just a few things that make this handset
attractive are the Icy Blue colour, blue backlighting, picture messaging,
games and one-touch, mobile Internet access.
VTech A700 handset-Fido's lightest handset ever
Another Fido exclusive is the VTech A700, a cool, stylish and compact
handset that delivers many of the features found only on high-end wireless
phones. Fido worked closely with Canadian-based VTech Telecommunications
Canada Ltd. to develop the features of the A700. The handset has one-touch
joystick navigation, an illuminated keypad, predictive text input and
a unique icon interface. At $75 (after $50 credit at activation), this
handset is ideal for students heading back to the study halls.
$50 monthly unlimited data package extended
Fido's groundbreaking wireless data package that includes unlimited
mobile Internet access for $50 per month has been extended until the end
of 2002. Customers who use a GPRS handset or a PC card can enjoy wireless
Internet access across North America at one of the lowest rates in the
world.
GPRS data roaming in the United States
Fido takes the lead with GPRS data roaming services in the U.S. The
Novatel Wireless Merlin G100TM PC Card offers valuable next-generation
capabilities to Canadians doing business across the continent. Customers
have access to the largest North American GPRS data network and international
GSM voice network available to Canadians.
Fido is big on international roaming
Fido is a world leader in securing international roaming partners. With
Fido, you can use your handset in 109 countries around the world. Before
leaving Canada, customers with a world phone simply have to call Fido
Customer Service to have international roaming activated. Fido's world
phones include: the Motorola V66 and P280, and the Sony Ericsson T200.