Adobe Ships Creative Suite 3

Adobe Photoshop CS3 and Flagship Creative Applications Also Available

SAN JOSE, Calif. — April 16, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the immediate availability of the highly-anticipated Adobe® Creative Suite® 3 Design Premium and Standard editions and Adobe Creative Suite 3 Web Premium and Standard editions. This revolutionary release of brand-new, tightly integrated, design and development software unites the best of Adobe and former Macromedia® product innovation to provide designers and developers worldwide with a broad spectrum of creative options.

Also available for purchase today are new versions of the following stand alone Adobe creative applications: Adobe Photoshop® CS3, Adobe Photoshop CS3 Extended, Adobe InDesign® CS3, Adobe Illustrator® CS3, Adobe Flash® CS3 Professional, Adobe Dreamweaver® CS3, Adobe Fireworks® CS3, and Adobe Contribute® CS3. These new Adobe CS3 applications and Adobe Creative Suite 3 editions are available as Universal applications for both PowerPC® and Intel-based Macs and support both Microsoft® Windows® XP and Windows Vista™. Customers will experience increased levels of performance and speed running Creative Suite 3 natively on Intel-based Macintosh systems and the latest Windows hardware.

The expanded Creative Suite 3 family also includes Adobe Creative Suite 3 Production Premium, a complete integrated post-production solution for video and rich media professionals, and Adobe Creative Suite 3 Master Collection, which combines all of Adobe's new CS3 design and development applications in a single box—the most comprehensive creative environment ever delivered. Both of these Creative Suite editions are expected to ship in the third quarter of 2007.

Fully Integrated Design Toolkit Powers Creativity

Adobe Creative Suite 3 Design Premium delivers an essential, highly-efficient toolkit for print, web, interactive, and mobile design. The software integrates new releases of InDesign CS3, Photoshop CS3 Extended, Illustrator CS3, Flash CS3 Professional, Dreamweaver CS3, and Acrobat® 8 Professional for creating compelling publications, websites, rich interactive experiences, and engaging content. Also available today is Adobe Creative Suite 3 Design Standard software for designers and print service providers focusing on professional design and print production.

With Adobe Creative Suite 3 Design Premium, users can experiment with, save, and apply color combinations quickly and intuitively using the new Live Color feature in Illustrator; perform image editing tasks such as selecting image areas, compositing images, and applying filters faster and more flexibly with Photoshop CS3 Extended; master Flash more easily thanks to its new Adobe-standard user interface; and repurpose print content on the web by exporting InDesign CS3 documents as XHTML and the modifying them in Dreamweaver CS3 using CSS.

Innovative Web Design and Development Tools Maximize Productivity

Adobe Creative Suite 3 Web Premium edition is a comprehensive suite that combines the essential tools for web and interactive design and development including the new versions of Adobe Dreamweaver CS3, Adobe Flash CS3 Professional, Adobe Fireworks CS3, Adobe Contribute CS3 - along with major releases of key design tools such as Adobe Photoshop CS3 Extended, Adobe Illustrator CS3, and Adobe Acrobat 8 Professional. Adobe Creative Suite 3 Web Standard edition is also available today to serve the professional designer and developer focused on design, development, and website maintenance.

Loaded with new and innovative features, Creative Suite 3 Web editions offer users faster, more productive workflows across the applications. Now, for the first time, web professionals can import native Photoshop and Illustrator files directly into Flash and Fireworks with full fidelity. Users can also create consistent experiences across all browsers, operating systems, and a range of mobile and handheld devices with the new Spry Framework for AJAX, a pre-built, cross-browser compatible library of widgets and effects that make it faster and easier to build rich, interactive websites. Fireworks CS3 boasts new workflows for rapidly prototyping RIA layouts for websites and web applications, intelligent Photoshop and Illustrator integration, and a library of common and customizable graphics assets.

New and Enhanced Integration Technologies Boost Performance

Both the Creative Suite 3 Design and Web editions include Adobe Device Central CS3, designed to boost the productivity of creative professionals developing content for mobile handsets with essential tools to design, emulate and test content across a wide range of mobile device and handheld frameworks. These editions also incorporate an updated version of Adobe Bridge CS3, the hub of Adobe Creative Suite, which provides instant access to Version Cue® CS3, Acrobat Connect™ and an expanded Adobe Stock Photos service.

Pricing and Availability

Adobe Creative Suite 3 Design Premium, Design Standard, Web Premium, and Web Standard are immediately available to customers in the United States and Canada, and are available through Adobe Authorized Resellers and the Adobe Store at www.adobe.com/go/gn_store . Estimated street price for the Adobe Creative Suite 3 Design Premium edition is US$1799, US$1199 for Creative Suite 3 Design Standard edition, US$1599 for Creative Suite 3 Web Premium and US$999 for Adobe Creative Suite 3 Web Standard. There are numerous upgrade paths available for Adobe customers. For more detailed information about features, upgrade policies, pricing, and international versions please visit: www.adobe.com/go/creativesuite .

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

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© 2007 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Acrobat, Acrobat Connect, Contribute, Creative Suite, Dreamweaver, Fireworks, Flash, Illustrator, InDesign, Macromedia, Photoshop, and Version Cue are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Macintosh is a trademark of Apple, Inc., registered in the United States and other countries. PowerPC is a trademark of International Business Machines Corporation in the United States, other countries, or both. Microsoft, Windows, and Vista are either registered trademarks or trademarks of Microsoft Corporation. All other trademarks are the property of their respective owners.

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Industry Hails Adobe Creative Suite 3

Adobe's Largest Ever Software Release Powers Creative Industry Worldwide

SAN JOSE, Calif. — April 16, 2007 — Adobe Systems Incorporated (Nasdaq: ADBE) today announced the availability of Adobe® Creative Suite® 3 Design and Web Editions (see separate press release), with major industry players praising Adobe’s expanded and revolutionary creative software line-up. Apple, HP, Intel, Nokia, and Xerox join AIGA, the professional association for design, in welcoming Adobe Creative Suite 3.

A customer-inspired release, Adobe Creative Suite 3 presents an unprecedented variety of integrated configurations and stand-alone products, with comprehensive support for the most cutting-edge workflows for any design discipline. The Adobe Creative Suite 3 family empowers designers worldwide to anticipate customer needs, maintain competitive advantage, and venture in new directions to fulfill their creative vision.

“Design is more critical than ever as a means of channeling creativity to create value and innovation for business. The opportunity and challenges for design are now being driven by businesses’ needs for continuous innovation,” said Richard Grefé, executive director of AIGA. “With Adobe Creative Suite 3, Adobe has risen to the challenge as a partner of the creative community, listening, observing and anticipating the needs of the design professional in moving communication into new media, into motion, into multi-dimensional realms with clarity, impact and effectiveness.”

“The next generation of creative tools that our customers have been eagerly anticipating are here with the new Adobe Creative Suite 3 running on powerful Intel-based Apple Macs,” said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. “We can't wait to see the amazing projects that our customers will create with these latest technologies from Adobe and Apple.”

“HP welcomed the opportunity to work with Adobe to co-develop the enhanced printing capabilities of Photoshop CS3, as well as to certify HP workstations to run the new applications,” said Stephen Nigro, senior vice president, Graphics and Imaging Business, HP. “The new printing interface and power-intensive workstation capabilities make it easier for creative professionals to achieve seamless and predictable results print after print.”

“Intel and Adobe have been working closely together to optimize Creative Suite 3 for multi-core platforms,” said Renee James, Intel vice president and General Manager of Intel Software and Solutions Group. “With the Intel® Core™2 Duo processor family maximizing application performance, Creative Suite 3 users will be able to be more productive and do more with a greatly improved creative experience.”

“Nokia has been leading the charge to making the Internet mobile,” said Lee Epting, vice president Forum Nokia, Nokia's global developer program. “And now with the deployment of Adobe Creative Suite 3, we’re excited about jointly bringing new possibilities to a whole new pool of creative professionals designing content for mobile devices.”

“Partnerships between print providers and creative services professionals continue to blossom, fueled in large part by increased collaboration and integration between industry leaders like Xerox and Adobe,” said Quincy Allen, president, Xerox Production Systems Group. “Pairing powerful design and personalization software from such industry leaders as Adobe and XMPie, with innovative full-color digital printing technology from Xerox, brings to life the cross-media campaigns that elevate today’s progressive creative professionals and vanguard print services providers above their competition, and grow revenue for their clients.”

Pricing and Availability

Adobe Creative Suite 3 Design Premium, Design Standard, Web Premium, and Web Standard are immediately available to customers in the United States and Canada, and are available through Adobe Authorized Resellers and the Adobe Store at www.adobe.com/go/gn_store . Estimated street price for the Adobe Creative Suite 3 Design Premium edition is US$1799, US$1199 for Creative Suite 3 Design Standard edition, US$1599 for Creative Suite 3 Web Premium and US$999 for Adobe Creative Suite 3 Web Standard. Adobe Creative Suite 3 Production Premium and Adobe Creative Suite 3 Master Collection will begin shipping in the third quarter of 2007. There are numerous upgrade paths available for Adobe customers. For more detailed information about features, upgrade policies, pricing, and international versions please visit: www.adobe.com/go/creativesuite .

Adobe Unveils Next Generation Internet Video Solution

Adobe Media Player Enables Distribution, Viewing and Monetization of Video Content

SAN JOSE, Calif. and LAS VEGAS - April 16, 2007 - Adobe Systems Incorporated (Nasdaq:ADBE) today announced the Adobe® Media PlayerT at the National Association of Broadcasters (NAB) trade show. This desktop application expands Adobe's Internet video solutions, adding to an emerging ecosystem that enables new ways to distribute and monetize media, while helping viewers discover and view high-quality content both online and offline. Leveraging Adobe's Emmy® Award winning Flash® architecture, the Adobe Media Player delivers more engaging video experiences to viewers while offering content publishers new abilities to distribute, track and build businesses around their media assets. A preview of the new player will be shown during NAB, April 16 - 19 (Booth SL 3220).

"Akamai and Adobe have a longstanding partnership that enables the world's leading media companies to deliver consistently high-quality Flash Player video experiences to global audiences," said Paul Sagan, President and Chief Executive Officer of Akamai. "Adobe continues to be an industry leader in their approach to innovation by delivering new ways for audiences to experience rich, interactive content. We are excited about supporting this latest initiative that will make it easier for our joint customers to facilitate broad distribution of Adobe Flash-based video."

"Adobe Flash has revolutionized the distribution of video content across the Internet and Adobe Media Player builds on this leadership position," said Bruce Chizen, chief executive officer at Adobe. "NAB is a great venue to preview the new capabilities Adobe is bringing to market later this year - as we build out a technology portfolio that will drive new advances in Internet video authoring, playback and commerce."

New Capabilities for the Internet's Leading Video Format

Delivered as a lightweight download, Adobe Media Player delivers innovation for both viewers and content owners. For viewers, Adobe Media Player enables higher quality Flash format playback, the ability to download and view videos offline, ways to discover interesting new shows, full screen playback, one-click viewer ratings, and a powerful Favorites feature that automatically downloads new episodes of favorite TV shows or video podcasts. The player is cross-platform, based on open standards - including RSS and SMIL - and brings viewers the highly desired ability to play the Web's most popular video format outside of their browser.

For content publishers, Adobe Media Player enables better ways to deliver, monetize, brand, track and protect video content. It provides an array of video delivery options for high-quality online and offline playback, including on-demand streaming, live streaming, progressive download, and protected download-and-play. The Adobe Media Player enables a wider selection of monetization and branding options including viewer-centric dynamic advertising and the ability to customize the look and feel of the player on the fly to match the brand or theme of the currently playing content.

Advanced Analytics and Content Protection

The technology provides content publishers a standardized toolbox to deploy a variety of innovative new advertising formats, and to compile permission-based analytics data, both online and offline, to better understand their audiences. Building on Adobe's rich history of document protection technology, Adobe Media Player plans to offer content publishers a range of protection options, including streaming encryption, content integrity protection and identity-based protection.

Adobe's Emerging Internet Video Ecosystem

Adobe Media Player is a key part of Adobe's emerging ecosystem for the creation and delivery of next generation Internet video. It complements and leverages other Adobe components including: Adobe Flash® Player; the newly announced Adobe® Flash® CS3 Professional; Flash® Media Server 2, server software for streaming media applications; Flash® LiteT mobile video playback technology; Adobe's range of media authoring tools such as Adobe Creative Suite® 3 Production Premium for video, audio and motion graphics production; and Adobe Media Encoder for compression and live streaming.

About Adobe Media Player

Adobe Media Player is developed using Apollo, the code name of Adobe's recently announced application runtime that empowers content publishers and web developers to build and deploy rich Internet applications (RIAs) on the desktop using technologies such as Flash, PDF, and HTML. Adobe Media Player is planned to be available as a free beta download from the Adobe Web site later in 2007 with full availability expected by the end of the year, from Adobe and a wide range of media and technology partners.

Adobe Delivers Previews of Pro Video Tools

Early Releases of Adobe Premiere Pro CS3, After Effects CS3 and Soundbooth CS3 Available

SAN JOSE, Calif. — April 16, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced free public previews of Adobe Premiere® Pro CS3, Adobe After Effects® CS3 Professional and Adobe Soundbooth™ CS3 software, components of the recently announced Adobe Creative Suite® 3 Production Premium. Video and creative professionals now have the opportunity to test these new public previews on Adobe Labs at http://labs.adobe.com/ . The final shipping releases will be available worldwide in the third quarter of 2007.

Adobe Premiere Pro CS3 is a major upgrade to the company’s award-winning nonlinear video editing software tool. Adobe After Effects CS3 Professional software is for visual effects, motion graphics, and compositing for film, video, DVD, the web, and mobile devices. Adobe Soundbooth CS3 is a new innovative and intuitive audio software tool for creating and editing audio and fixing common audio flaws using visually-oriented tools. All products support Intel-based Macintosh systems, Microsoft® Windows® XP, and Windows Vista™, with the software optimized to deliver outstanding performance on the latest hardware. Adobe After Effects CS3 is also available for Macintosh as a Universal Binary application.

To view the entire news release, please visit: http://www.adobe.com/aboutadobe/pressroom/pressreleases/200704/041607PPRO.html

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Adobe Creative Suite 3 Production Premium Wins in Broadcasting

New Adobe Video Tools Selected for Creative Desktop Initiative

SAN JOSE, Calif. and LAS VEGAS — April 16, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced that the BBC, through its technology partner Siemens, has selected Adobe® Creative Suite® 3 Production Premium as its preferred solution for PC-based non-linear editing and post-production. Production Premium CS3 is Adobe’s complete integrated post-production solution for video, audio, graphics and Web publishing that will be used to edit and deliver content across the Corporation’s broadcast channels and Web sites.

The move will support the BBC’s Creative Desktop Initiative, in which the BBC aims to standardize on leading tools in an effort to improve workflow efficiency, create a tapeless environment and reduce costs. Beginning in April 2007, it will start rolling out Adobe Premiere® Pro CS2 to PC users within the organization, allowing them to take advantage of the powerful non-linear editing tool. The organization will move to Production Premium CS3 in summer 2007 when the solution ships.

To view the entire news release, please visit: http://www.adobe.com/aboutadobe/pressroom/pressreleases/200704/041607BBC.html

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Adobe and salesforce.com Enable On-Demand Rich Internet Applications

Companies Deliver Flex Toolkit for Salesforce.com’s Apex Platform and AppExchange Directory

SAN JOSE, Calif. — April 16, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) and salesforce.com (NYSE: CRM) today announced the immediate availability of the Adobe® Flex Toolkit for Apex, a set of programming tools that combines the capabilities of Flex™ and salesforce.com’s Apex platform to enable a new generation of powerful and engaging Internet business applications. Using the new Flex Toolkit for Apex, developers can create richer application experiences for their salesforce.com deployments and Apex applications. Developers can also make their Flex-based applications available on the AppExchange directory, and deploy them on-demand and with no additional software required.

The toolkit enables applications to access Apex Web services APIs, enabling developers to quickly create end-to-end, rich and innovative Web applications. The new Flex Toolkit for Apex is available immediately at http://developer.salesforce.com .

To view the entire news release, please visit: http://www.adobe.com/aboutadobe/pressroom/pressreleases/200704/041607Salesforce.html

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Adobe Announces Flash Media Solution Provider Program

Consortium Delivers Live and On-demand Flash Streaming Solutions For Content Owners

SAN JOSE, Calif. — April 16, 2007 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the Adobe® Flash Media Solution Provider (FMSP) program. The new program is a consortium of professional streaming solution providers and publishers that offer consulting and implementation services for the Adobe Flash® Media Server. Aimed at customers who need to deliver live and on-demand streaming media applications, inaugural members of the FMSP program include: The FeedRoom; Multicast Media Technologies; Jalipo; Onstream Media; and stimTV. These industry-leading solution providers specialize in enabling organizations to broadcast live Flash streaming for sporting events, concerts, webcasts, educational and promotional events.

FMSP partner services include on-site set up, encoding, hosting, reporting, and promotion. Now organizations can leverage professional service providers who specialize in delivering live and on-demand Flash streaming solutions to expedite critical streaming projects.